Sunday, January 31, 2016

Interviewing Customers #1

1)    Find an opportunity: with all the new rage being fitness and exercise trackers; my idea was for a similar ‘tracker’ that incentivized people to perform day to day actions towards their longer term goals. 

2)    Figure out who might have the unmet need. The reality anyone can have the need for an application such as this.  There are any number of ages and lifestyles that have long term goals but do not have the fortitude to last through all of the micro successes required to reach them.

3)    Come up with a list of questions. 
a.     What are the most common daily / weekly tasks (chores) that you complete on a recurring basis?
b.     Do you find it difficult to juggle your day to day tasks (dry cleaning, laundry, bills, etc)?
c.     Do you find that you’ll spend more time than necessary performing routine chores (grocery shopping, bank trips, dry cleaning)?
d.     If you could guarantee that you would complete a longer term goal (lose weight, finish school, etc.) what would it be?
e.     Do you (typically) find it difficult to be motivated to complete long term goals?
f.      Are you motivated by small successes (crossing things off the list)?
g.     How likely would you be to “outsource” mundane chores (housekeeping, grocery shopping, etc.)?
h.     How likely would you be to “outsource” planning for longer term goals?
i.      What applications; if any, do you use on a consistent basis?
j.      Are there application features that stand out to you as exceptional?

4)    Go talk to customers!



5)    Tell us what you learned about the opportunity. There are actually quite a few things that I learned from the opportunity.  First; I ran into several people (even millennials?!?) who couldn’t really articulate their favorite apps or what features they loved about them. Also, only about 50% of people actually said that reaching longer term goals was difficult for them.


6)    Tell us what you learned about interviewing customers. Interviewing customers wasn’t extremely difficult.  I met with many people that I interface with somewhat irregularly (admins at my daughter’s karate class, our baby sitter, the lady at the whole food store…) I think that I need to spend a lot more time on my questions and that it will take a long time to really analyze the answers to turn them into a great idea.

Week 4 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

I was very impressed in the writing that the author began to discuss the left and right brain relationships and how both presentation and problem solving could be impacted by the different ways in which the brain operated. 

2) Identify at least one part of the reading that was confusing to you.

I’m slightly confused by the constant turning the author does between the concept of “Aiming High” but “Starting Small.”  It was the same in last weeks reading where the levels of entrepreneurial success need to be more defined.  Intrapreneurs; small business owners; and software giants are all entrepreneurial in nature and the book doesn’t do a very good job of showing the correlation.  

3) If you were able to ask two questions to the author, what would you ask? Why?

I would ask for more right-brain activities for the purpose of growing my skills in business.  I believe that while left-sided thought is well rewarded to a point; however, if you don’t have skills in both sides then you will reach a cap in any venture.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I disagree with their assessment on stereotyping.  Not that I believe stereo typing is accurate or appropriate; the connotation of the word is horrible and the typical practical application of it is biased or prejudiced in nature.  That said here is their example:

“one could hypothesize that the average homemaker is female, 38 years old, and 5’4” tall; weighs 120 pounds; and has two children, a part-time job, and 14.5 years of formal education.  If one tried to find a person who fits this description, however, the chances of success would be small.”

Assuming that this is a relatively accurate average; the stereotype here isn’t that the above is accurate more times than not.  Statistics tells us that 90% of the “truth” would be within two or three standard deviations of the average.  So you’d find a high majority between the ages of 35 and 41; between 5’2” and 5’6”; having between 1 and 3 children; etc.  The assumption in the above statement is that most “homemakers” won’t stray too far from that average.  There will be 6’ tall 210 pound males will 4 children and no job… that will not be the “normal;” however, as that becomes more normal so too will the average change.

Wednesday, January 27, 2016

Rank-Ordering World's Biggest Problems

Top Five Problems (In order of severity of the issue): it is hard to compare the severity of a problem like having clean water and having universal healthcare.  However, my stance remains firm that the primary concern for the human race is an implementation of a Declaration of Human Rights because until we can agree and defend the most basic of human rights then implementation of any other solution seems impossible.  From there the environment and clean water quickly follow considering our rights will be short lived if we don't have a planet... Or the essence of life; in clean water, to sustain ourselves. Once this foundation is set in order to ensure our society continues to grow and evolve socially, industrially and scientifically then educational standards would be required.  Finally this can be rounded out by the implementation of universal healthcare as a part of the basic human rights package and to support the healthy future for our culture. 

1) Universal human rights standards... A massive issue facing our generation (and the many before us) is that there is seemingly no universal standard and enforcement of human rights... Whatever their gender, race, or creed every person living on this earth should have a basic ability to live and that right should be defended.  While I believe this is a widely agreed upon principal; the application is sporadic or political as both intentional and negligent genocidal patterns continue to occur.

2) Universal environmental standards... In order to add weight to the social costs of a free market economy; pollution, resource utilization and general sustainability practices must be enforced at a global level.  This is evident in current arguments on climate change (or if you don't believe that then look at the rising sea levels, pollution levels, or deforestation).  No matter what your belief we all have to agree that this planet and our ability to inhabit it for generations to come should be a goal. 

3) Sustainable (available) clean water... Clean water supplies continue to broaden as an issue as water filtration standards decline in the western world and are non existent in some under developed countries.  Rising sea levels are pouring salt into otherwise fresh water sources and the lack of environmental standards has led to increased levels of hormones and toxins in the existing fresh water supply.  

4) Universal education standards... One of the major contributing factors to the ability of a majority faction to impose oppressive behaviors onto a lower class faction is education.  This is a framework to the development of a culture or region and in some cases a weapon of oppression is to under educate and thereby perpetuate the lack of human rights. 

5) Universal healthcare... Another driving force behind instability (aside from blatant violations of human right or the suppression of education on a culture) is the inability for a group of people to gain basic health care.  It is taken for granted in developed countries that we can easily obtain simple antibiotics and have facilities like emergency rooms.  However, in under developed countries there is a consistent concern of what 'western civilization' would consider all but eradicated sicknesses.  

Top 5 Solutions (in order of difficulty to implement):  Maybe it's good news that the solutions to the above issues that we face are almost exactly listed in the opposite order of 'ease to complete.'  Implementing basic human rights and educational standards should be as easy as coming to the agreement across the existing United Nations on what those basic requirements are and enforcing budgetary allocations within those countries to install those fundamental educational principals.  Universal environmental issues become only slightly more difficult because of the political and philosophical debate over what is / is not good for our environment.  Clean water is a solution already underway; and oddly one that we've already somewhat solved for in water treatment facilities.  However, it is required that the environmental standards on water be increased and implemented world wide; a dependency that makes it #2 on the difficulty scale.  Most difficult to implement would be a universal healthcare system.  Fortunately for our society there are best in class countries like France and Canada that seem to have solved for the debate on how to provide top tier health care for less and could share that knowledge on a global scale.  

1) Universal healthcare... Solution:  Another issue for our United Global Constitution that supplies basic rights for education and human rights has to apply a standard for health care.  What is a minimum level of care that should be guaranteed to every man, woman and child on this earth and how do we balance the cost of providing it through the global economy. 

2) Sustainable (available) clean water... Solution: Holy cow the global economy is paying for a lot at this point.  However, how can we not afford to ensure as a basic human right that water (the essence of life) is available in a pure form for renewable consumption. 

3) Universal environmental standards... Solution: Sustainability standards on our natural resources need to be agreed upon in the global community as well as commitments to increase pollution regulation and lower not just emissions but other environmentally hazardous practices as dictated by the scientific community.  

4) Universal education standards... Solution: Similar to the human rights 'constitution;' a global economic plan must be instituted to supply a universal education standard to all peoples.  Basic educational principals and higher level educational opportunities will help drive diverse and global solutions to existing and future problems and is an investment in the future of our human culture.

5) Universal human rights standards... Solution: Through facilities such as the United Nations a global standard needs to be agreed upon and a coalition of countries need to be establish to ensure enforcement of human rights standards.